Are you new to the world of UX design and looking to improve your skills? User experience (UX) design is a critical aspect of creating websites and mobile applications that are not just visually attractive but also intuitive and easy to use.
Clever UX design is essential to satisfy the user's needs. The goal is to deliver a positive experience that motivates customers to pursue the brand or product. Because of this, most businesses make significant investments in user experience design and rely on a UX design company to deliver top-notch services.
Although UX design is a dynamic and ever-changing profession that encourages new ideas, every new designer should learn several fundamental UX design principles. However, with so many different principles to consider, it may feel overwhelming to know where to start.
In this blog post, we'll break down 7 key UX design principles that every newcomer should know. From understanding the needs of your users to creating seamless navigation, these principles will help you create a user-centered design that is both functional and pleasing to the eye.
7 Fundamental UX Design Principles
Whether you're a developer, designer, or simply curious about UX design, this post is for you. By the end, you'll have a solid foundation in the key concepts of UX design and be well on your way to creating outstanding user experiences. So, get ready to take your design skills to the next level, and let's dive into the 7 important UX design principles for newcomers.
Prioritize the user's needs
The most crucial aspect of UX design is to keep people in mind throughout the process. Your approach should enrich your users' interactions with your product or service. It involves simplicity of navigation and providing excellent services to the user.
You must interact with users to develop solutions and handle specific problems by knowing their needs, priorities, and constraints based on their daily lives.
You can use the following approach to execute these tests and integrate user needs into your design:
- User Persona: It identifies actual user actions, allowing you to interact with real consumers.
- Customer Journey Map: A customer journey map illustrates the user's experience and can identify the customer's pain areas and weaknesses.
- User Interviews: This is a technique for eliciting user feelings and comments about how your layout should look.
Consistently follow the established hierarchy
The placement of content resources across the design is by hierarchy. The most important aspect of the concept is a visual hierarchy consisting of distinct colors, fonts, and positions.
Be mindful that various unrelated shapes and colors can create a cluttered interface that may discourage visitors and deliver a negative user experience. As a result, consistency in an arrangement is essential.
Users use apps similar to the apps or services they use regularly. It makes it easy for them to explore. You can use a popular app with comparable interfaces to help consumers understand how to use it, improving their experience.
Make sure your designs are accessible to a broader audience. The concept must be accessible to all visitors, including those with disabilities, such as impaired hearing or vision. For trouble-free navigation, clear all obstacles from the design layout.
Usability refers to the reliability of the elements and the ease of using the application. It involves the simplicity of navigation, which evaluates the users' ability to discover a solution to their needs. If the app is difficult to use or navigate, it leads to app abandonment, which reduces business conversion.
Usability and UX design must collaborate to generate the most significant concept. If you have everything you need to build functionality and attract people, you are on the right track with UX design. You can conduct several usability tests to evaluate your usability design.
Typography has an impact
Typography is a design philosophy that employs typefaces to create readable, usable, and user-friendly interfaces. It must draw consumers' attention, which helps increase conversion rates.
Additionally, Bringhurst emphasizes the UX design role by stating that typography is the art of providing human language with a long-lasting visual form. In other words, typography is essential in UX/UI design. It influences how users interpret your language, which can improve UX in various ways.
Employ plain language
Simple language is easy to grasp and can reach a larger audience. Users don't have time to search for a dictionary, only to understand the technical language you employ to make an online purchase or add something to their shopping cart. Use language in your design that is simple to understand.
When choosing simple words for your project, keep the following factors in mind:
- Layout: Consider the design's typography, information graphics, and structure.
- Users and Design Goals: Understand your audience, their needs, and what they want from your message.
- Expression: Consider the tone, sentence length, jargon, and word choice in your message.
- Language Structure: Understand what language structure your readers are familiar with and what order is most effortless for them to read.
- Examine: Finalize and evaluate.
Design with character
You may get more visitors if your design features a character that piques the user persona's attention. It enables a special connection between the brand and the customers, facilitating interpersonal interactions.
You can improve it with personalized touches to make it more appealing and usable. Incorporating characters like greetings can effectively aid in encouraging repeat visitors. It covers typography, interactivity, and visual aesthetics. The ultimate goal is to showcase personality and make you forget you're talking to a computer.
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How to create innovative UX design?
You may utilize the following strategies to create innovative user experience designs.
It takes a lot of effort, but it ensures that it is unique to the team from the outset. Keep track of your creative notions and allow them to reflect your uniqueness in an engaging and motivating way for the brands you represent.
Recognizing the brand
Create a discovery phase before establishing the framework and development to get to know your brand. You can conceptualize, research, identify consequences, and develop a rationale.
Brands prioritize consumer satisfaction and demands; thus, you must understand their thoughts and concepts before beginning the project. Sharing your research and strategies with them helps guarantee that you are on the same page regarding brand identity, demands, and goals.
It lets you define and measure what success looks like at the onset and review it against results during the post-mortem analysis of your work.
It allows you to specify and measure success from the start and compare it to the results of your project's post-mortem.
The multidisciplinary technique
Even though they are not expressly part of the client's project scope, UX, UI, brand strategy, and visual brand design go hand in hand. If the client is interested in visual identity or SEO, you'll need to explain all of them and how they complement each other for the best outcomes.
Different disciplines will be visible in the finished concept, which strives to unify all tangible and immaterial design principles.
Be unique and inclusive
Identifying the brand's target market should be the first step, but among different groups of people, who feel accepted, noticed, and engaged from the beginning of their digital experiences.
Making an app that welcomes a variety of users allows you to target a larger audience, which boosts KPIs and revenue.
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Though the above UX design ideas for novices are not the only viable options, they do represent a compilation of leading concepts of outstanding user experience design.
As you pursue a career in UX design, you should become acquainted with the most popular UX principles and foundations. If you follow these UX design rules, your productivity will increase, and you will be more equipped for success.