Hiring
Social Media Marketer
Responsibilities for Social Media Marketer
- Oversee day-to-day management of campaigns and ensure brand consistency
- Facilitate scaling brand and company awareness through various social media channels
- Work with the brand to create and implement social media strategies monthly
- Ensure brand consistency in copy through tone, voice and terminology
- Create actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Instagram, YouTube and LinkedIn
- Ensure progress on all platforms by using analytical tools such as Google Analytics and others
- Oversee the creation and implementation of the monthly editorial calendar which includes monthly sales objectives and initiatives
- Ability to deliver creative content (text, image and video)
Qualifications for Social Media Marketer
- 1-3 years of social media management experience
- Strong communication skills
- Professional certification in Google Analytics is strongly preferred
- Proficient using multi-social posting programs such as Hootsuite and HubSpot
- Strong computer skills using Microsoft Office and Adobe Suites
- General knowledge of Search Engine Optimization and internet ranking for web content
- Relevant experience in determining a target audience and how to cater unique marketing campaigns to capture their attention
- Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach
- Ability to manage and supervise a diverse group of employees and simultaneously work toward many company initiatives at once
- Proficient in design tools such as Canva, Crello