No doubt, there is a cut-throat competition going on in the digital marketing domain. The world of online marketing is expanding exponentially, where Google offers you millions of searches on the search engines to answer the queries of the masses.

We all are familiar with the technological advancements and latest marketing trends evolving at a fast pace from the last couple of years.

To assist development in marketing, you need to dip your toes into the advertising component to score better career opportunities in the digital marketing landscape and grow your digital marketing skills.

One can take a look at the growth and effectiveness of digital marketing channels and their component.
Rating of Effectiveness of Digital Marketing Channels

Source: Omnicore

Digital marketing is an umbrella term under which all aspects of marketing activities are covered, including several techniques and approaches. The benefits of digital marketing are innumerable with the digital marketing career scope spread across every domain.

However, after looking at these figures, the biggest challenge that comes across is figuring out how to get smarter and keep a secure place in this evergreen digital domain. 

No worries!

Here are the seven major components of Online Marketing that will help you provide valuable insights regarding choosing digital marketing career. Take a rundown: 

Digital Marketing Components

  • Content Marketing
  • Search Engine Optimization(SEO)
  • Social Media Marketing
  • Email Marketing
  • Marketing Automation
  • Web analytics
  • PPC

Content Marketing

These days, consumers are seeking high-quality content. Without relevant content, there is no reason to visit an individual’s website, engage with their social posts, read their emails, or interact with the company.

So it is essential to generate appropriate content for your website because good content can capture a potential buyer for your business and help you acquire the desired goals.

One can refer to the HubSpot content strategy article to know the trending content strategy approaches to rank your site on the search engine results.

When it comes to ranking your site, even Google’s Panda algorithm update focuses on the original content, rich in information including in-depth reports, thoughtful analysis, statistics to make you visible. 

Search Engine Optimization(SEO)

  • Making sure your website is mobile-friendly
  • Research keywords and put relevant keywords throughout the content.
  • Build a variety of backlinks.
  • Optimize for voice search.
  • Improve user experience across your entire site.
  • Focus on topic clusters instead of keywords.
  • Target local searches with local landing pages and listings.

Therefore, It is a wise option for freshers to make up a career in this popular field.

Social Media Marketing

Social media is a buzzword, and your business won’t survive without a strong social media presence. You need to work on social strategy and build social media campaigns to improve your brand awareness and build a strong relationship with your targeted audience.

The right Social Media strategies, when applied, can turn your fans and followers into subscribers and customers.

What social media do for your business?

  • Generate new leads
  • Drive more traffic to your website
  • Increase brand awareness
  • Improve brand engagement
  • Provide social customer service
  • Grow revenue

Email Marketing

Email marketing is a productive way of internet marketing to nurture prospects and allure them towards your brand and services. Moreover, it is an efficient and cost-effective way to reach business goals and communicate with your customer.

Email marketing helps in the whole marketing process, from driving leads to nurturing them to convert them into potential prospects and increase your sales.

You need to focus on email marketing strategy for your business. The first step would be to work on the buyer persona and send them a targeted message which is personalized and well optimized for multiple devices to drive relevant traffic and leads.

Marketing Automation

Marketing automation is trending these days, as automation reduces the workload and makes complicated things more manageable.

Marketing automation is software that allows you to accomplish various tasks and generate necessary content for your targeted prospects.

It performs various tasks, which include parameters:

  • Take out contact information from your CRM software.
  • Informs you when a customer downloads your eBook.
  • Informs the sales team about new leads.
  • Take email follow-ups.

Web Analytics

Analytics is an essential factor in digital marketing. With analytics, one can track data, useful insights and compare against your marketing objectives. This allows you to see the progress of your website and improve an ROI measurement of the business.

Google Analytics is a primary tool for marketers which they must use to analyze the insights that provide the instant status of your website’s health such as:

  • Incoming traffic to your website
  • Page views
  • Bounce rates
  • Average time on site
  • Click-through rate
  • Open rate
  • Audience report
  • Flow visualization
  • Custom reports
  • Website conversion rates


PPC is another essential component of digital marketing strategy. A PPC campaign can make your site on the top of the search engine instantly. It is done through Google ads and is a great way to bring traffic to the website.

You can design your pay-per-click campaigns in many ways. Take a rundown at its five elements.

  • Ad groups
  • Keywords
  • Ad text
  • Landing pages
  • Campaigns

Last words

The above marketing components are the fundamentals of online marketing. To accomplish the marketing activities in this digital era, you need a strong base of marketing campaigns to provide structure, precision, and purpose to the digital marketing strategies.

We recommend all the recent graduates stay updated with the ongoing and upcoming marketing trends to make a better choice for their career and grab the golden opportunities. Get yourself enrolled in some digital marketing courses and certifications to enhance your skills and stand out from the crowd. 

If you are looking for Digital Marketing jobs, webdew is here to narrow your search for the same you can make a kick start in this emerging field.

Good Luck for your digital marketing career!!