Marketing and marketing techniques have changed a lot over time. One of the most important marketing techniques that have changed the way businesses function is the use of digital tools.
Today the market is flooded with various marketing tools that help you plan, test, and measure your marketing strategies’ performance. So many CRM, CMS tools, marketing/sales, and service tools makes it challenging to decide and select one. But one marketing tool that has become the most favorite among the marketers is HubSpot.
Now you might have many questions like what is HubSpot? Or how to start your HubSpot development career? What does this profession entail? Or Why choose a career in this field?
Well, we have tried to answer all your queries in this blog. Let’s dive in.
What is HubSpot and Interesting Facts about HubSpot
From managing your database to do marketing activities, managing sales processes to providing after-sales services to your customers, HubSpot offers all these services for your business from one single platform.
HubSpot CRM lets you manage your contact records, documents, customer communication through live chat and conversational bots.
HubSpot Marketing Hub consists of all the tools you need to run a successful marketing campaign. It helps you create engaging content, present it in front of the right people, attract visitors, and convert them into leads and finally into customers for your business.
Marketing hub includes managing social media accounts, performing SEO, email campaigns, blogging, creating landing/website and blog pages, marketing automation, and web analytics.
HubSpot Sales Hub helps you manage sales pipelines, deal forecasting, email tracking, and calling.
You can also integrate your Gmail or outlook account with HubSpot to streamline the communication with your contacts.
HubSpot Service Hub tools help you connect with your customers, meet their expectations, and turn them into promoters that grow your business.
Job Responsibility of a HubSpot Developer
A HubSpot developer creates apps, builds custom integrations, landing pages, and websites with a built-in CRM to help their clients and partners grow their sales.
A HubSpot developer, with the help of HubSpot platform, builds and gets your app listed on the HubSpot App Marketplace. These apps are then accessed by HubSpot's 73,000 plus paid subscribers looking for apps to help run their businesses.
Doing this makes it possible to deliver solutions powered by your client’s data to create something of value.
Builds Custom Integration
To run a business online, one needs to integrate their systems to share data. HubSpot websites are easy to integrate with the other marketing tools used by the company. HubSpot designers build custom integrations solutions for the client’s and partner’s businesses to seamlessly share data across their networks.
Provides access to CRM
A HubSpot developer guides its clients and partners on how to use the HubSpot CRM. Helps them learn how to manage customer/business relationships via a user-friendly dashboard. Also, helps them to understand how they can handle their contacts, sales pipeline, organize and respond to their customers.
Builds websites and landing pages
HubSpot developers can build beautiful and secure websites and landing pages using the HubSpot CMS. From there, it can be developed locally with editors and frameworks.
Users can extend the functionality of their website with HubSpot APIs, integrations, and the HubSpot App Marketplace.
Skills You Need to Start Your HubSpot Development Career
A HubSpot developer should know and have experience working with the HubSpot API and various back-end systems to facilitate integrations.
Understanding of back-end technologies (APIs)
A HubSpot developer should have strong knowledge and understanding of HubSpot’s API to create integrations with other back-end systems. As a HubSpot developer, you should also be able to read the API documentation of other systems and find the properties needed to map to HubSpot.
HubSpot CMS (Content Management System)
Inbound marketing experience or design certifications
Although, Inbound marketing experience or design certification isn’t mandatory, but it can help understand HubSpot’s purpose and what it can offer to its users.
Experience with inbound marketing can help developers build better landing pages that can drive better traffic and maximize the conversion rate.
Why Choose a Career in HubSpot Development?
Wondering why you should choose HubSpot Development as your career path? Take a look at these reasons.
Good Salary Package
As a fresher with some basic understanding of HubSpot, you can get approximately Rs 30K per month. With an experience of 1-2 years, you can earn 40k-50k.
You can expect stellar career growth and good remunerations working as a HubSpot developer.
HubSpot is a centralized online tool on which you can work from the comfort of your home. You just have to log in to your account and start working. And who wouldn't want to work from the comfort of their own space?
Work With a Renowned Brand
Founded in 2008, from zero to $173 in revenue in 2019, with an IPO in 2014, HubSpot has become a top player in digital marketing tools. Learning and working on this tool will indeed be a USP of your resume. Not to mention how impressed the employers will be with the HubSpot certification.
Online Courses to start your HubSpot Development Career
HTML/CSS course by Udemy
This course is considered best for beginners that will teach you the basics of web designing. You will learn HTML essentials, Text basics, Semantics, CSS essentials, and other website designing requirements. This course does not require any prior experience but teaches you bit by bit.
HubSpot CMS for developers
This course by HubSpot makes you understand how to build and maintain websites on the HubSpot CMS. You will learn the essential aspects of the HubSpot CMS like HubL, HubDB, and custom modules.
This course will also teach you how to use the CMS tools to create a wide variety of assets and maximize your effectiveness with these tools to streamline the process and increase your productivity.
In the End
HubSpot has shown fantastic growth rate results since its inception. From Zero revenue in 2008 to $173M in 2019, from 3 customers in 2006 to 86K+ customers in 2020, it has grown many folds. Not to mention the benefits of HubSpot development are impressive.
Working with such a super-performing platform will undoubtedly boost your career and make you stand apart in competition.