Most of the successful content writers these days have an enviable life, they seldom go to the office and work from the places they are most comfortable at and work as much as they want but the vast majority have a hard time making a living writing contents. They just don’t have the desired content writing skills necessary for them to succeed. So in order to become a full fledged content writer you need to have complete tools required to market your pieces.
9 Secrets Revealed: How to Become a Successful Content writer?
#1 Originality is what Matters
Being unique and raw is synonymous to being original which not only impacts your reputation but also is a mandatory aspect from an SEO point of view.
Sometimes it seems crazy to bring out something unique while already hundreds of articles are present over the web on the same topic. Unlikely, it’s much easier as every writer can depict his talent with his eccentric voice of writing, thus, putting a new light to that overworked subject.
Search Engine crawlers have robust algorithms that are capable of detecting copied or duplicate articles which is bad for SEO and employers but it will be worse for you and your reputation. One may also suffer to get penalized.
#2 Research Skills have a Great Roleplay
Yes, indeed! Your research and analytical abilities give you an upper edge over others and thereby enhances the chances of you becoming a successful content writer.
Research is a vital part of content writing and on the contrary, is the toughest task too. Research may include topic research, statistics research, Keyword research and much more which might become depressing as digging deep and getting quality data isn’t a cake walk.
With good search and research dexterities, you can facts and figures, reports, case studies, statistics, and the latest trends and news that would make your piece of writing a valuable and knowledgeable one. Your head tracking efforts would definitely be appreciated.
#3 The Start and the End are the Turning Points
Whenever a person reads something, he tends to remember only three primary things:
- The Beginning
- The Extraordinary
- The Finish
The opening of your article must be remarkable so that it catches the interest of the reader and keeps him reading beyond. Prefer adding the latest trends/facts/infographics which force the person to come down to the body of the post/blog and finally leave by reading your convincible conclusion.
Never outweigh the stigmatization of an article as it is as significant as your introduction and has the power to explain the maximum in the minimum word limit.
#4 Readability Checks are a Necessity
Readability is proportional to understandability that decides whether your article will be read or not. Complexity is always unwelcomed and the same goes with the words you apply to explain the concepts in your blogs.
Your piece of writing should speak to the reader in a simple and easy going way. Follow the below-mentioned readability principles that will surely help you out:
- Be Direct and To the Point
- Use Active Voice
- Stick to One Concept
- Connect the dots (inner-related topics)
- Optimize and keep it Simple
- Proofread at last
These factors, when implemented in the content, improve the readability rate and chances of getting it a thumbs up.
#5 Catchy Headings and Sub-headings
Undoubtedly, anybody who decides to read an article or blog or content, at first looks whether it covers the main points/headings that he quests to gain useful knowledge.
Before reading the article an individual, at first sight, looks for the title and scrolls down to the table of contents and the headings/subheadings it covers. Even you might have performed the same activity before giving it a try.
Therefore, all your headings, titles, and subheadings must be catchy, relevant and useful so that it allures the readers and their interest for the same.
#6 Sourcing Information is a Good Practice
Never mislead your readers with 'No-Proof' information or data!
Never go for stretching the truth which also makes a reader lose interest!
Avoid all such situations by adding the source links, statistics, and reports wherever required. One can include external links as well which further connects to great sources which would also help SEO to index your content on the top.
#7 Swapping Writing Styles makes you Adaptable
A content writer hikes his demand by proving his versatility in each category of writing content. Writing on the same niche might be bad for you and even kill your skills. So let whatsoever come in your way, but you should try to think out of the box which will, indeed, make you more valuable and also preferable.
To become a potentially-successful content writer, try switching writing genres and work on different categories of content type, be it Ads, case studies, blogs, news, white papers, etc.
#8 Build a Social PresenceThe success mantra of being a successful content writer is that the person should be active, public and friendly.
Yes, recognition of work and name are very important while developing contacts and relationships with people, publishers, and industry experts where social media contributes positively.
Pitching ideas on social networks and sharing your pieces of writing enables you to build an audience base, and make connections with the niche-related people. A person gets exposure on social media channels to showcase his expertise and even gain knowledge from the existing content masters.
It's always a win-win situation!
#9 Communication and CTAs is what is needed
A writer must possess the quality to engage with the masses with the power of his words and information. You must know and implement better ways to connect with readers and their intent.
Communication via pieces of writing must be kept alive by adding images, infographics, facts and figures, latest trends and news, etc. which keeps your reader hooked up with the writing draft you design for spreading knowledge.
One most common way to grab the attention of a user and increase views is to include CTAs in your article where it requires you to know how to create them as well. Call to Action is an attempt to provoke readers/users to react and respond willingly, thus, convincing them to take up the desired action.
Content Writing or Freelancing Content Writing is an evergreen field to grow your career prospects where one can try his luck by adhering to the basics peened down above. There are different content types and the way they are written one merely needs to understand the audience and be more close to them via their writing.
Your content, if asks questions must answer the queries as well.
Your article if it tells about some problems must acknowledge the solution as well.
Your blog if it highlights the bad must say some good as well.
Hope the secrets revealed would help you in the best possible way by letting you know where you miss and lack to perform well in the content writing spectrum.