Digital Marketing is one of the bright and trending careers today. If you are in the digital marketing field, then you can earn a good amount of money even in these tough times. We all are familiar that technological advancements are changing every aspect of marketing and branding. All these campaigning trends and the latest marketing tactics are followed by the business to stay ahead of the curve.
Digital marketers are the most prominent and demanding professionals in the job market, and the best thing about this profession is you don't require some exceptional degree to get into this field.
There are numerous online digital marketing courses (both free and paid) that are available for aspirants who are looking for making a career in the digital domain. One can take up any of the course to enhance your digital marketing skills to be a professional digital marketer, and even professional marketers can opt for these courses to develop their skills and take their career to the next level.
It is really important to keep your knowledge updated in the digital landscape as there are new inventions and ideas coming out every other day. You just need a foreseeable place to learn digital marketing competence that can you stand out from the crowd.
Here are the Top Digital Marketing Courses
1. Udacity Digital Marketing Nanodegree Program
The Udacity program offers two options, the Nanodegree program and Independent Study. These courses explore several aspects of digital marketing space, including:
- Digital Marketing
- Social Media Marketing
- Facebook Marketing
- Search Engine Optimization
- Search Engine Marketing
- Metrics with Google Analytics
- Display advertising
- Content Strategy
After graduating, you'll probably think to join a marketing agency for a bright future, and the Nanodegree program may be the right path to proceed. Indeed, this program will give you the opportunity to master platform-specific skills valued by top employers as they acquire "A 360-degree approach" to represent the complete digital marketing environment.
You will get to learn specific skills, including how to work on Campaigns, run live campaigns on major marketing platforms, analyze the reports, create actionable insights and design propulsive portfolios.
Another option is Independent Study; this option is for the candidates who are already into marketing and want to boost up their knowledge and become an expert in their field. They can go for the self-study module as the schedule is flexible and negotiable and gets easily fixed in your budget. Professionals who desire to add a specialty to their resume and want to hone the required skills can opt for this one.
The cost for the Nanodegree program is $999, and for Independent Study, it's $499.
2. Simplilearn’s Digital Marketing Specialist Master’s Program
This digital marketing online course offers you in-depth knowledge of 8 digital marketing domains and allows you to access the digital marketing content, virtual simulation with Mimic pro simulation, you'll get the opportunity to attend the online class with a live instructor of Simplilearn.
You'll get a chance to explore all 40 digital marketing tools, run marketing campaigns, virtual campaigns, conceptualize landing pages, and other tasks. This program encompasses 5 part-course which contains all courses, videos, exams, and workbooks.
Digital Marketing Specialist Program is designed to make you a master in the digital marketing ecosystem, acknowledging all the major concepts like SEO, PPC, Web Analytics, Social Media, Conversion rate optimizer, content marketing, mobile, and email marketing. Simplilearn offers 14 major courses, in which 10 courses are dedicated towards the "Digital Marketing Certified Associate" program and the rest are of advanced level.
Once you complete the marketing specialist master's program, you will get the certification from Simplilearn, saying that you have procured the expertise to be a digital marketing specialist, which will enable you to get your dream job.
The price sums up to be $1499 for the entire five-part course of the digital marketing specialist program.
3. Udemy Digital Marketing Course
Digital marketing course Udemy covers leanings of SEO, Youtube Marketing, Facebook Marketing, Google Adwords, Google Analytics, Market research, copywriting, and Quora Marketing. This course will help you master these skills, thus providing a clear and in-depth knowledge about marketing trends.
Udemy provides the most comprehensive digital marketing course in the market where this '12 courses in 1' program allow you to learn from a beginner level to an expert level through their instructor on the screen.
This course enables you to get through various marketing techniques, including how to define your audience, set up a marketing campaign, drive website traffic, analyze the insights, and much more.
You'll have access to video content and over 20 hours of training, quizzes, and practical's to attain the digital marketing certification from Udemy. After that, you can showcase your brand new certificate to the recruiter.
The cost for this entire course is INR 770.
4. Coursera’s Digital Marketing Specialization
Coursera's digital marketing specialization is an entrant-level course that explores the various aspects of the internet marketing landscape. The training includes how to make the best use of digital tools like a smartphone, internet, marketing analytics, SEO, content strategy, etc.
This is a 4-week course. To complete this entire program, you have to go through various learning modules, video content, readings, and quizzes to accomplish the desired results.
This course is a part of the iMBA (Illinois Master's of Business Administration degree program), a flexible, fully-accredited online program that offers open availability to the aspirants who want to get into the cutting-edge marketing industry.
You don't require any prerequisite to get into this course. It's a huge opportunity to master the skill set. At the end of this course, they will reward you with the certificate to showcase your skills on the digital marketing resume.
5. edX Digital Marketing Course
edX digital marketing course focuses majorly on digital branding, reputation management, and online marketing tools. The digital transformation of the world has led to a huge demand for skilled digital marketers who can efficiently drive traffic to the website and help in outreaching your brand.
Whitepaper research says that 90% of marketers lack digital skills, due to which their branding fails, and only 8% of surveyed companies possess expertise in the area of digital marketing. Thus, it becomes a wise choice to undertake well-designed advertising courses that help you achieve your targeted goals to acquire a strong customer base.
edX digital marketing program fulfills the same motive and is formulated to make you a master in various facets of the digital domain, such as
- How to leverage new models in business
- Successful social media and digital marketing techniques
- Real-world application for digital marketing
- How to market yourself and your product
This course is a part of Wharton's Digital Marketing Professionals Certificate, a flexible and promising course for the aspirants who want to develop and further enhance their advertising skills.
The above course will cost you $585.
In a crux
There are plenty of digital marketing courses for beginners available in the market. You just require to select the right one that meets your needs at a reasonable price. Choose it wisely and enjoy your learning with the above-mentioned digital marketing courses that suit you the best.
Good Luck and happy learning!!