Digital Marketing is spreading its arms worldwide and has raised the bar of quality and skilled professionals.
Candidates expecting a career in Digital Marketing need to up-to-date with the latest Digital Marketing components and the latest trends; therefore, it is essential to keep learning new skills.
Certifications can hone your skill set and helps you land up your dream job. To ace, the next Digital Marketing job interview explores these certifications today.
These digital marketing certifications will boost your knowledge and ensure you are a leading applicant for a new job.
Here is the list of some best digital Marketing certifications
Excited to jump-start your Digital Marketing career? Well, here is a list of some of the Digital Marketing certifications that will ultimately enhance your Digital Marketing skills. So, let's dive in!
1. Google Analytics Certified
Google Analytics is a tool(Web analytics) offered by Google which tracks website traffic and growth.
It's an excellent tool for beginners and necessary for the Digital Marketer toolkit. With this certification, you will become adequate at utilization Google Analytics within the organization.
Topics Covered under Google Analytics Certification:
- One can learn the basic features, including setting up an account and analyzing website traffic and necessary reports.
- Learn advanced Google Analytics features, including data collection, processing and configuration, track business performance, and track campaigns.
How can one get Google Analytics Certification?
To become certified, you must pass the Google Analytics exam, which contains 70 questions, and you will be given 1.5 hours to complete the exam. You can go through the videos and take references from the exam material before appearing for the exam.
If you are not able to clear the exam in the first attempt, No worries, you can retake the exam within seven days.
Go to Google Analytics Academy and earn Analytics certification.
2. HubSpot Inbound Certified
Source: Hubspot Academy
HubSpot offers a variety of marketing courses across all levels. HubSpot helps the marketer to grow his businesses more humanely and effectively.
It helps to develop Inbound elementary skills to engage and drive prospects through Inbound strategy. This course is substantial for marketers who truly understand the impact of Inbound marketing and want to boost their marketing ROI.
What will you learn?
- It covers the various aspects of the fundamentals of inbound marketing techniques, including understanding the inbound principles, social media promotions, creating Buyer Persona, converting and nurturing leads, and aligning your marketing with sales, and setting business goals.
- The Inbound Marketing certification encompasses seven modules that keep you up-to-date with the inbound strategies.
Test your knowledge of the core concepts of Inbound methodologies and gone through the final 1-hour exam. Before appearing for the final exam. It is recommended to review the study material or PPT provided by HubSpot academy, which will help you pass the exam.
You must wait 12 hours between the attempts, in case you are not able to pass the exam in the first try.
Go to HubSpot Academy to get Inbound certified and mark your presence in the digital world.
3. Google Digital Unlocked
Google offers free online training on Digital Marketing. It's an excellent start for beginners. This course gives you an understanding of core concepts of digital marketing, including building a strong online strategy, long-term social media plan, exploring how websites work, and analyzing insights and growth of the website.
Those who are stepping into the world of marketing must obtain this certification from Google as it will value your resume and your chances of getting hired instantly.
To get certified, you need to complete 26 modules and pass the final exam, after which you can proudly showcase this certification to the recruiters.
Learn more about Google Digital Garage and begin with your digital marketing certification.
4. Facebook Blueprint Certification
Facebook marketing is one of the productive ways to reach the target audience and enlarge brand awareness. This program provides you with two certifications- Facebook certified planning professional, Facebook endorsed buying professional, and get certified in your area of expertise.
What will you learn?
- This program covers the topic, including marketing campaigns, building awareness, distributing and monetizing content, generating leads, learning about Instagram, managing ads, and targeting the right audience.
- This certification will enable you to market more effectively through Facebook, whether small or large; it is meant for all business types.
Test your Facebook marketing skills and earn blueprint credentials for your online marketing career. This certification will valid for one year.
Go to Facebook Blueprint certification to get certified.
5. Google AdWords Certification
Google is where people search for all small needs. In the digital space, we all somewhere know the value of Google Ads, and it's an effective way to promote your product and increase brand value and those who are looking for boost their return on investment(ROI)
With this Certification, Google recognizes aspirants or marketers as experts in online advertising.
What will you learn?
- One can enclose online advertising concepts like the value proposition of online advertising, creating campaigns, running and executing campaigns, measurement, optimizations, and analyzing.
You'll have to go through the content, including videos and study material, and pass the sample exam questions for each module. To become certified, you need to pass the 'Ads' exam plus one additional exam.
Additional assessment includes:
- Search advertising
- Video advertising
- Display advertising
- Mobile advertising
- Shopping advertising
We recommend you choose the specific one best suited and the area where you are willing to invest time to gain knowledge.
6. HubSpot Content Marketing Certification
Source: HubSpot Academy
Well! We all agree content is the pillar of digital marketing and is considered as King of Online marketing.
This certification begins with the understanding of content marketing. It comprises 12 modules, including generating content ideas, planning a long-term content strategy, becoming a competent writer, effectively promoting content, creating a blog post, creating a topic cluster and pillar page, and much more.
To become a content writing expert, you must pass the 1-hour exam. After getting the certification, you will certainly outshine with this valuable certification.
Where to get it: HubSpot Academy
Over to you
There are many digital marketing certifications and courses available online for growing professionals, all designed specially to improve your core skills that all the digital marketing recruiters keep an eye on today.
The above certification will definitely amplify your skills and help in career development, and make you stand out from the crowd to get ahead in the growing digital space.
Good Luck and Happy Learning!