Digital Marketing is spreading his arms around the globe and has raised the bar of quality and skilled professionals.
Candidates who are expecting a career in Digital Marketing, need to up-to-date with the latest Digital Marketing trends; therefore it is essential to keep learning new skills.
There are many Digital Marketing courses available online today. Take advantage of these certifications to make a start in an ever-evolving digital career.
Certifications can hone your skill set and helps you land up on your dream job. To ace, the next Digital Marketing job interview explores these certifications today.
These digital marketing certifications will boost your knowledge and ensure you are a leading applicant for a new job.
Here is the list of some best digital Marketing certifications
1. Google Analytics Certified
Google Analytics is a tool(Web analytics) offered by Google which tracks website traffic and growth.
It’s an excellent tool for beginners and a necessary for Digital Marketer toolkit. With this certification, you will become adequate at utilization Google Analytics within the organization.
Topics Covered under Google Analytics Certification:
- One can learn the basic features including how to setup an account, analyze website traffic and necessary reports.
- Learn advanced Google Analytics feature including data collection, processing and configuration, track business performance and track campaigns.
How one can get Google Analytics Certification?
To become certified, you must pass the Google Analytics exam which contains 70 questions and will be given 1.5 hours to complete the exam.
You can go through the videos and take reference from the exam material before appearing for the exam.
If you are not able to clear the exam in the first attempt, No worries you can retake the exam within 7 days.
Go to Google Analytics Academy and earn Analytics certification.
2. Hubspot Inbound Certified
Source: Hubspot Academy
Hubspot offers a variety of marketing courses across all levels. Hubspot helps the marketer to grow his businesses more humanely and effectively.
It helps to develop Inbound elementary skills to engage and drive prospects through Inbound strategy. This course is substantial for marketers who truly understand the impact of Inbound marketing and want to boost their marketing ROI.
What will you learn?
It covers the various aspects of the fundamentals of inbound marketing techniques including creating content, understanding the inbound principles, social media promotions, how to create Buyer Persona, understanding Buyer journey, converting and nurturing leads, aligning your marketing with sales and setting business goals.
The Inbound Marketing certification encompasses 7 modules that keep you up-to-date with the inbound strategies.
Test your knowledge of the core concepts of Inbound methodologies and gone through the final 1-hour exam.
Before appearing for the final exam. It is recommended to review the study material or PPT provided by Hubspot academy, and this will help you to pass the exam.
You must wait 12 hours between the attempts, in case you are not able to pass the exam in the first try.
Go to Hubspot Academy to get Inbound certified and mark your presence in the digital world.
3. Google Digital Unlocked
Google offers free online training on Digital Marketing. It’s an excellent start for beginners. This course gives you the understanding of core concepts of digital marketing including building strong online strategy, long term social media plan, explore how website work and analyze insights and growth of the website.
Those who are stepping into the world of marketing must obtain this certification from Google as it will value your resume and your chances of getting hired instantly.
To get certified you need to complete 26 modules and pass the final exam,
after which you can proudly showcase this certification to the recruiters.
Learn more about Google Digital Garage and begin with your digital marketing certification.
4. Facebook Blueprint Certification
Facebook marketing is one of the productive ways to reach the target audience and enlarge brand awareness.
This program provides you with two certification- Facebook certified planning professional, Facebook endorsed buying professional and get certified in your area of expertise.
What will you learn?
This program covers the topic including marketing campaign, build awareness, distribute and monetize content, generate leads, learn about Instagram, manage ads and target the right audience.
This certification will enable you market more effectively through Facebook, whether small or large, it is meant for all business types.
Test your Facebook marketing skills and earn blueprint credentials for your online marketing career. This certification will valid for 1 year.
Go to Facebook Blueprint certification to get certified
5. Google AdWords Certification
Google is where people search for all small needs, In the digital space, we all somewhere know the value of Google Ads, and It’s an effective way to promote your product and increase brand value and those who are looking for boost their return on investment(ROI)
With this Certification, Google recognizes aspirants or marketers as experts in online advertising.
What will you learn?
One can enclose the concepts of online advertising like the value proposition of online advertising; how to create campaigns, run and execute campaigns, measurement, optimizations, analyzing.
You’ll have to go through the content including videos and study material and pass the sample exam questions for each module.
To become certified you need to pass the 'Ads' exam plus one of the additional exam.
Additional assessment includes:
- Search advertising
- Video advertising
- Display advertising
- Mobile advertising
- Shopping advertising
We recommend you to choose the specific one which is best suited and the area where you are willing to invest time to gain knowledge.
6. HubSpot Content Marketing Certification
Source: Hubspot Academy
Well! We all agree content is the pillar of digital marketing and considered as King of Online marketing.
This certification begins with the understanding of content marketing and comprises 12 modules including generating content ideas, planning a long term content strategy, becoming a competent writer, how to effectively promote content, creating a blog post, creating a topic cluster and pillar page and much more.
To become a content writing expert, you require to pass the 1-hour exam, after getting the certification, you will certainly outshine with this valuable certification.
Where to get it: Hubspot Academy
Over to you
There are a bunch of digital marketing certifications and courses available online for growing professionals, all designed specially to improve your core skills that all the digital marketing recruiters keep an eye on today.
These above certification will definitely amplify your skills and help in career development, and make you stand out from the crowd to get ahead in the growing digital space.
Good Luck and Happy Learning!