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10 Basic Content Writing Skills You Should Know In 2020

Being a content writer can become a daunting task sometimes. Depending on your skill set and on your position, you can have the flexibility to work either from the office space itself or from the comfort of your home or even from your favorite coffee shop, just decide what topics you are interested in and want to write about and see your work get published and generate some real value.

But these content writing jobs aren’t that easy as they sound and of course there are few areas where you need to dominate in order to become a successful content writer. So here are ten skill sets that any great content writer must have their hands on in order to overcome some of the mightiest challenges in the industry.

Content Writing Skills

Brainstorming Skills

A strong research is the key to find the most minute and valuable information about the topic that you are about to pen down. It adds credibility to your work and most importantly it also provides a great value to the piece itself.

Hence, it becomes inevitable to find interesting yet trustworthy information from reliable online resources. Generally, experts can become great resources if you are able to acquire the right information with some good interviewing skills. Other than that you should look out for some resources on your very good friend Google but at the same time need to check it’s authenticity too.

Good SEO Knowledge

Great content writers know all the in’s and out’s of the world of SEO and they are always on the top of SEO trends - after all, even if you draft a piece that you think is best won’t be effective if it doesn’t reaches your audience. It becomes important that you keep up with the latest algorithmic updates from Google and know how to use keywords effectively and how to create SEO friendly titles and descriptions.


This is the most obvious one. We usually see a lot of content that falls flat and gets rejected due to style and tone and sometimes it doesn’t fit the purpose for which it has been written. As an example, the content for a landing page will be short and is created in order to get an action from the reader. While, a white paper will contain much complex details to explain the topic discussed within it.

Organizational Skills

Organizing doesn’t only mean having a clean workspace, it’s about how responsibly you take on the jobs that you have been assigned to. Keep a record on calendar and meet deadlines. Getting late in sending an assignment sends a bad impact on your client and boss. Prioritize your job so that you get the work done on time without any hassle.

Ability to meet deadlines

You need to understand the fact that your client has given you ample time to work on the assignment and submitting your work on time will not only show your professionalism but also reliability. This means managing time is essential in order to determine how many jobs you can work and deliver on time without being rejected.

Staying Focused

Focus can be hard to find sometimes, considering the fact that writing an article requires focus. During the time of work get rid of any distractions and try to focus on just one task at a time. To roll the ball start with some smaller tasks that are easy to accomplish and them move on to the larger projects.


Communicate with the customer to avoid any confusion. If you have any doubts regarding the project, let your customer know about it and ask them. Writing involves a lot of communication process especially when it comes to your clients. Make sure you leave no scope of error and get in touch with your client if any problem persists. While writing to your client consider it as an official communication and proofread your message before hand. The customer will always remember your courtesy.

Communication Skills

Delivering quality content

Give your best shot and always deliver quality and unique content, always ensure that your articles are grammatically correct and are engaging enough to attract the masses. When you are assigned a job, make sure that your customer knows that you are a superb writer that will get the job completed on time without compromising on quality. Consistently delivering quality work will get you more clients and off course, higher pays.

Editing, re-editing and more editing

It’s not mandatory that the very first draft is perfect. Editing skills requires a lot of patience, a good eye for detail and discipline. Look out for overused words and redundant points and keep a check on grammar, punctuation and spelling as well. In the world of content writing more time is required for editing the content rather than writing one.

Once you have completed your content read it once without being biased just like a reader would. You are making your content free from grammatical standpoint by doing this.

Using Social Media

Social sites are more of a tool than a hub for meeting people. Most of the business owners view social media as a whole market, and most of them spend a great sum of money on promoting their products using social media marketing mainly due to the fact that it is a great way to create a word-of-mouth.

Using Social Media

Social media is also a valuable tool for creating viral marketing. Try getting recognized first and make sure that you are known name in the industry and make use of social media sites in the most useful ways possible. You need to be great at making up relationships with people both on and offline.

End Word:

Make sure that you are plush with the above mentioned skill set and if you feel that none of your skill sets are lacking then what are you waiting for? Go spread the word and hit the market with your strong content writing skills. Trust me, there is no other than yourself who can stop you from being a good content writer as long as you are confident within yourself.

Meghna Biswas

Meghna Biswas

Meghna Biswas is a Social Media Marketer and Content Creator, she helps businesses attain leads through variety of social content across the web. Ms. Biswas is a writer by day or reader by night.

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